Wednesday, January 21, 2009

Less is More

The Economist

Constant improvements mean that more features can be added to these products each year without increasing the price.

But now things are changing, partly because the industry is maturing, and partly because of the recession. Suddenly there is much more interest in products that apply the flip side of Moore’s law: instead of providing ever-increasing performance at a particular price, they provide a particular level of performance at an ever-lower price.

People do good to look good. Plus, don't pay them!

The Economist

Question: what motivates people to give money to charities or donate blood, acts which are costly to the doer and primarily benefit others.

Answer: people do good in part because it makes them look good to those whose opinions they care about. Economists call this image motivation. Dan Ariely, Anat Bracha & Stephan Meier tested the importance of image motivation. if people do good to look good, introducing monetary or other rewards into the mix might be counterproductive (An observer who sees someone getting paid for donating blood, for example, would find it hard to differentiate between the donor’s intrinsic goodness and his greed).

Conclusion (for charities):
Suppose, for example, that rewards were used to encourage people to support a certain cause with a minimum donation. If that cause then publicised those who were generous well beyond the minimum required of them, it would show that they were not just "in it for the money".

Weird (research)parallel: how to draw out more participation to human experiments by exploiting image motivation