Sunday, June 15, 2008

future: apple-controlled mobile browsing

Imagine that iPhone 2.0 attains the kind of market penetration currently enjoyed by the iPod music player. ... We will have sleep-walked into a different world. How come? Because whereas the personal computer is an open, user-configurable device, the iPhone is a decidedly closed one. Nothing runs on it other than software approved by Apple. This is not because the iPhone is incapable of running complex software: on the contrary, it is, in fact, a powerful Unix computer. But users who treat it as such - for example, by installing 'unofficial' software on it - run the risk of having their device 'bricked' [disabled] the next time they synchronise it with the iTunes software on their PCs.

Of course anyone can write programs for the iPhone with the aid of Apple's (free) Systems Developers Kit. But the only way they can get them installed will be via Apple's 'App Store'. And nothing will get into the store unless it's been approved by Apple.

If Apple's strategy succeeds, an increasing proportion of internet users will access through a gateway entirely controlled by a single company.

From guardian.

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