Branding Yourself With A Blog

" Certainly personal branding isn't a new concept, but the future of personal branding could be in at your fingertips with a blog. One of the first steps in creating a brand for yourself is to make your blog visible. Post meaningful entries, comment on your industry's top blogs, or simply gain a regular readership. Visibility creates opportunities" says Schawbel, a social media specialist at EMC Corporation. He believes that when you brand yourself, the competition becomes irrelevant. "The goal of personal branding is to be recruited based on your brand, not applying for jobs," Schawbel says. "