This whitepaper categorizes mobile web 2.0 applications by three verbs - share, collaborate, exploit. For example, in location-based services, users share their location with others, collaborate with those narby and exploit local knowledge.
Challenges
* Telcos control the distribution channel and content on it.
-> It's impossible for small start-ups and developers to innovate
* Flat-rate data pricing undermines revenues
* Don't exist performance analytics for advertisers
Drivers
* Offer new ways to deliver ads
* Anywhere/anytime accessibility of mobile phones
* Convergence of mobile & web worlds
* Flat-rate pricing (cheaper and more transparent for customers)
* If operators' portals will be open --> each operator can search beyond its portal
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